Gambling On Indian Reservations The Hope For A Nation Essay

Gambling On Indian Reservations: The Hope For A Nation nbsp; About thirty miles off the highway and down a dirt road, youll see the silhouette of a woman inside her house. She is exhausted, staring as the dust from the dirt floor mixes with the sunlight flowing through the holes the walls. She looks around and knows her life is in shambles. Her house is nothing more than rotting boards and rusted metal roofing. She has no electricity or indoor plumbing. Her only furniture is a moth-eaten couch and two old mattresses sprawled across the floor. Every day she must go to the river four miles from her house. Here she gets her drinking water and does the laundry. The neighbor children will follow her and play games. They are wearing†¦show more content†¦Thats less than half the national average. Yet, for many of these people, poverty is all they know. Its a curse thats been passed down through the generations. These proud nations proud nation that once encompassed the whole continent is now less then 1% the American population (American, on line). nbsp; Many times they find themselves stuck in the whirlpool of welfare. Without money or hope, many Indians have turned to alcohol. This combination of poverty and alcohol is destroying many tribes. Their life expectancy is only 47 years, while for other Americans its 78 years (American, online). Many tribes have been stuck in this cycle for years and are desperately seeking a way out. Yet some Indians have found the way: casinos. These casinos are helping the Indian nation break out of its cycle of poverty. Their increased income has helped give many Indians hope. This hope has decreased the occurrence of family and alcohol abuse. nbsp; Not only do Native Americans benefit from casinos, so does the entire community surrounding the casino. When a casino is opened, jobs are created. Many of these jobs are in-house jobs that come from working in the casino. Usually, the tribes are so small that they cant fill even half the in-house work positions. The rest of these jobs are filled by people of the surrounding area. nbsp; Casinos also create out-of-house jobs, or jobs thatShow MoreRelatedAmerican Indian Culture : Gambling2358 Words   |  10 PagesAmerican Indian culture included gambling for many centuries. More than 100 tribes were known to play different versions of dice games before the Europeans settled in the United States. In the United States, gambling on Indian reservations has become quite common. There are 225 tribes in 28 states who operate some sort of gaming facility. Gambling on reservations was initially established to promote economic development in order to increase the standard of living. It was seen as a way to increaseRead MoreCasinos on Indian Reservations2998 Words   |  12 PagesCan Slot Machines Uplift a Nation? When the subject of Native Americans or Indian reservations is brought up most people bring casino gambling to mind. Approximately five hundred and sixty tribes are recognized by the federal government, and only about one third conduct casino style gambling. (Light and Rand 9) Reservations are sovereign nations, meaning tribes are Dependent on and subordinate to, only the federal government, not the states. (Light and Rand 36) This has been the tribes AceRead MoreEssay on Foxwoods (gambling)1401 Words   |  6 Pagesroll of the dice or the luck of the draw. I originally set out to try and explain why people gamble, but I realized that gambling is just as much of a business or industry as anything else. I researched Foxwoods casino, in CT, and the business behind that. From there I will attempt to explain the â€Å"cause and effect† of gambling. Gambling has made much more sense to me now, and I hope it will do the same for you. nbsp;nbsp;nbsp;nbsp;nbsp;Foxwoods resort casino, the largest of its kind in North AmericaRead More Benefits of Indian Gaming and its role in Global Development of Tribal Nations2433 Words   |  10 PagesBenefits of Indian Gaming and its role in Global Development of Tribal Nations Indigenous peoples throughout the world have suffered and continue to suffer ever since white people stepped foot onto their lands. In the Americas, countless incidents of genocide and blatant violations of human rights have occurred time and time again. 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There are many appealing arguments on the side of pro-gambling groups. Keeping gambling money that is now going to Louisiana and Oklahoma in Texas is one popular idea. Reviving the state’s horse-raising industry by allowing slot machines at racetracks is another. Some advocates want to help struggling Indian tribes develop theirRead MoreAPUSH Out of Many Chapter 14 notes2593 Words   |  11 PagesAssiniboinsBlackfeet)-creating metis-B. Dominated fur trade-A. Wanted to challenge it-LewisClark expedition â€Å"rendezvous†system by 1820s of Rocky M. Fur Company by Ashley-met at appointed location to trade- loud,polyglotmany-day affair w/ many nations. 2. Mountain men rarely contacted w/ A. Society-married w/ N.A.(helper diplomatic links for tribes)-A.fur trade soon ended(1840s) bc less beavers-but mountain men helped to forge w. 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Wireless Radiation Wireless Phones and Health Essay

Essays on Wireless Radiation: Wireless Phones and Health Essay The paper "Wireless Radiation: Wireless Phones and Health" is a brilliant example of coursework on technology. What the World Health Organization Has had to Say Of recent, there has been an increasing concern about the probability of extreme health impacts which are brought about by exposure to the radiofrequency electromagnetic fields. Smart meters, cell towers as well as cell phones are the examples of devices known to produce nonionizing radio frequencies that the World Health Organization did classify as a potential carcinogen. WHO International Agency for Research Cancer did issue a decision regarding the classification of non-ionizing radiofrequency radiation as a 2B Carcinogen. The category is similar to wherever engine exhaust, lead and DDT all belong. Complaints Posed by Stakeholders about Cell Phone TowersThere are issues that have been expressed by the stakeholders concerning the use of the cell phone towers. Examples of such are the potential health hazards and visual blight which once worried the residents of Balboa, instances of T-Mobile establishing the tower near the property line plus underground placement of equipment which is aimed at reducing noise and Balboa residents reporting to Lake Balboa Neighborhood Council and it is during this time that City Councilman informed people that federal laws do pre-empt the authority that the local jurisdiction has on cell tower-related decisions (Carlo 2001). Alternatives to Cell Phone TowersThere are alternatives to cell phone towers that can help in mitigating a number of raised complaints while enabling phone cell use. One of such is the wired headsets. Other than being capable of decreasing the radiation exposure based on the phone being placed far from the body, a wired headset can still be in a position to transmit radiation via the wire though the level is quite low. Another alternative is Distributed Antenna Systems (DAS). This can provide coverage though rarely noticed. DAS constitutes slender, lower-power, two-foot antennas on the telephone poles.

Reign of Terror DBQ free essay sample

Stacy Liberty, Equality, and Fraternity The Kings blood flowed and cries of Joy from eight thousand armed men struck my ears. A man that witnessed the guillotining of King Louis XVI was left with this graphic image of a memorable event leading to the Reign of Terror. The Reign of Terror, otherwise known as the French Revolution, was an attempt to form a new government in France. The citizens of France fought against their government and made a new government led by Maximilen de Robespierre. This new government executed large numbers of individuals whom were enemies of the Revolution. This government went so far to preserve their vision of liberty and equality. France was violently demanding Liberty, Equality, and Fraternity. Was it necessary to murder 30,000 by guillotining them in the middle of town square for everyone to witness? Did the 2,750 people sentenced to death without any evidence deserve their fate? The Reign of Terror was not Justified because of the reaction towards external threats, the treatment of internal threats, and the malevolent methods used by this new government to carry-out their vision of a perfect government. The fashion that the government handled external threats was to a greater extent than it should have been. Austria and Prussia were both afraid that the Revolution might spread to their countries. In September of 1792, war with Prussia and Austria begins (Doc A). An 80,000 man army of Austrian and Prussian marched into France. Fearing an attack, France declared war on Austria and Prussia. They began fighting for their countries power. Nearly 10,000 of Frances own army officers moved to the Austrian-controlled Netherlands. The  ©migr ©s allied themselves with Austria and Prussia. Frances goal in mind was to punish the French  ©migr ©s (Doc B). No matter what your view was as a French citizen, you had to be for the French army. If you were a French supporter of the Austrian and Prussian monarchies, you would be executed (Doc B). Executing the French supporters of the Austrian and Prussian was not appropriate for their own government to do. To be executed by ones own government would prove that you cant trust the leaders youre supposed to rely on. One of Frances major goals was Liberty. Liberty means freedom from external or oreign rule; independence. Is it not hypocritical for France to attempt to spread their own revolutionary ideals to somewhere other than their own country? By demanding liberty, France would have to participate in their own laws to accomplish a revolution. Not only did France handle external threats poorly, the internal threats were taken to a much greater extent. Frances government dealt with internal threats in unjustified ways. In April of 1793, counterrevolutionary revolts break out inside France (Doc A). The Vendee region was the focal point of the counterrevolutions. At his region, people against the Revolution fought for their rights. It is estimated that between 80,000 and 500,000 French citizens died in this battle. In October of 1793, Revolutionaries destroyed 1600 homes and beheaded 12 people in five minutes. This to themselves or completely change their own opinion. In 1793, revolutionaries abolished Sunday worship, Christmas, and Easter. It was then stated by a church official that a revolutionary took a copper crucifix which was on the altar and carried it mockingly, upside down on a cart, offering it to passers-by to spit on (Doc C). Another one of Frances main goals was Fraternity. Fraternity means an organization of laymen for religious or charitable purposes; sodality. If France was trying to establish Fraternity, why were they taking away one of its biggest factors of keeping everyone together? Once again, France is hypocritically not abiding by their own goals. The methods used by Frances government towards the Revolutionizing of their country were too extreme. Between 30,000 and 40,000 people were murdered in merciless ways. In March of 1793, a court of Justice called the Tribunal was established. The Tribunal members were appointed by the National Convention and they had complete power. The purpose of the Tribunal was to protect the public safety, yet the accused were denied any lawyers. If there was to be any suspicion, the accused would be sentenced to death without any evidence (while many were innocent) (Doc E). If you were ever to be caught as a counterrevolutionary, the guillotine would become your incontestable fate. The guillotine was a humane way to execute the criminals of the Revolution. It had a sharp blade which would decapitate its inmate. This event would take place in the middle of town square for all to see (Doc F). Frances last major goal of the Revolution was Equality. Equality means Justice. If it is Justice that the National Convention wanted, why were they acting contradictory to what they were saying? To have Justice is to have the right morals. Did France have the right morals when they were sentencing innocent people to death without any evidence? It is undeniable that France is not following their own reasons for a revolution, and cannot expect to have change if they do not act as they peak. Although the National Convention originally had good intentions, they used drastic measures to produce what was viewed as the perfect government. The treatment of external threats and internal threats was extreme, and the methods used were brutal. The concept of Liberty, Equality, and Fraternity was positive, yet France failed to abide by their own goals. The murder of Robespierre announced the end of the Reign of Terror. Robespierre was a victim of his own creation; he suffered from the fate of the guillotine.

Slavery In US (3396 words) Essay Example For Students

Slavery In US (3396 words) Essay Slavery In USThe Slaves And The Slaveowners Views Of Slavery That face ofhis, the hungry cannibals Would not have touched, would not have stained withblood; But you are more inhuman, more inexorable, Oh! ten times more thantigers of Hyrcania. Shakespeare I chose the topic about slavery for myresearch paper because I thought it would be an interesting experience doingresearch about slavery. It is American history and the more we know about it,the better we can understand what is going on today in our country. I think thatbecause slavery was abolished very recently in terms of historical periods oftime, it still has an impact on todays economic and political life. Searchingfor the writings by slave owners was a more difficult task then searching forthe writings by slaves. However, I found a lot of useful material in varioussources. The slavery in the United States is no doubt a shameful history of ourcountry. White people transferred the slaves living in Africa to the New Landand treat ed them as their property, not as human beings. The living and workingconditions of slaves and their food were extremely poor. Those were inhumanconditions in which the slaves had to survive. Endless executions of the slavesmade the situation even worse. Slavery was a period of time when one racetreated the other race as animals, things, property, but not as people. Unfortunately, not everyone saw the situation as it was in reality at that time. As we can see from many different sources available today, the points of view ofslaves and slave owners on slavery were the opposite to each other. That can beseen in various slaves and slave owners descriptions of slavery. Slavesdescribed their dwellings, food, clothes, labor, and the terrible treatment ofslaves by their masters. On the other hand, slave owners described therelationships between slaves and their masters in a very positive way. Theyargued that slavery is very beneficial for the slaves and the slaves are veryhappy to live with their masters. Let us now consider both these points of viewsin details. First of all, let us look at the slaves description of the cloththey wore. The clothes supply was as minimum as possible and the quality of theclothes was very bad. Here is how one of the slaves describes it. Our dresswas of tow cloth; for the children nothing but a shirt; for the older ones apair of pantaloons or a gown in addition, according to the sex. In winter, around jacket or overcoat, a wool hat once in two or three years, for the males,and a pair of coarse shoes once a year(Lester 65). This scanty list of itemswas the only things available to the slaves. Certainly, it was not enough forthe people who worked very hard for more than ten hours a day. The clothes werevery dirty and with holes all over the place pretty soon. Imagine if you have towear the same shirt day after day for the long time. The masters did not careabout slaves children; they did not distribute much clothes for them either. According to the slaves, it was their problem what to put on their children whenit was cold outside (Feldstein 45). However, some slaves say there were somemasters who gave some extra material for the children, but it was not sufficientany way. Others gave any additional clothes only for extra work (Feldstein 45). As for the slave owners seeing the slaves situation, one of theslaveholders reveals that he used to distribute new clothes once a year (Feldstein45). This testimony by the slave owner actually testifies the slavesdescriptions of the slavery that makes us believe to the slaves even more. However, there were a lot of slave owners who saw the situation quitedifferently. One anonymous slave owner in his letter to Lord Brougham arguesthat as a slave, he would have at least the protection ofone master interested in his welfare; as a freeman, almost beyond the pale ofgovernment protection, with no one to take care of him, of a despised andinferior race, a stranger in a land of strangers, how miserable would be hisfate!(Williams 41) That is what this person really believes, and he was notalone. The slave owners really believed that slavery was very beneficial for theslaves, and they clothed their slaves well. According to the slaves, theirdwellings were unimaginably poor huts that were not suited for living at all. Let us look at some descriptions of their huts to realize how terrible theconditions of the slaves were. One of the slaves remembers that the hut usuallywas one-room log cabin without a partition and a total furnishing weregenerally a bed, a bench and a few cooking utilities(Feldstein 42). Anotherformer slave tells us that they erected with posts and crotches,with but little or no frame-work about them. They no stoves or chimneys;some of them something like a fireplace at the end(Moulton 19). Itis obvious that these cabins with no furniture inside did not seem likepeoples homes. The slaves lived almost outside. Some of the emancipatedslaves remember that they used to sleep on a miserable bed, children on the floor(Lester 62-63). One of the former slaves remembers hisexperience of living in such a cabin as very uncomfortable. The cabin constructed without floor or window. The latter is altogether unnecessary;the crevices between the logs admit sufficient light. In stormy weather th erain through them(Lester 63-64). As for the furniture of thecabins, another former slave remembers that he used to sleep on a plank twelveinches wide and ten feet long. As a pillow he used a stick of wood. He had onlyone blanket and nothing else to make himself warmer (Lester 63). Except cold,rain, and wind, many slaves suffered from a great amount of mosquitoes. Someslaves remember that they kept a smoke from their fireplaces all night to securethemselves from all the insects (Moulton 19). Sleeping on the planks, beingcold, wet during the rains, and in the smoke; that was the way slaves lived intheir huts. These conditions of living made slaves lives very difficult andcaring for children almost impossible. Let us now see how slave owners saw theslaves conditions of living. Here is what a slaveholder tells in one of hisletter. The condition of the slaves of the United States is far in advanceof that of any similar number of laborers following similar occupations, in anyother land under the sun(Williams 32). Obviously, from what we have heardfrom the slaves we can claim that this statement is not very accurate. Theslaves did not have very good houses as this person implies. But one thingpuzzled me when I read it. What makes the author of this letter be so confidentin his words? Where is his proof? It is very hard to believe that practicallywith nowhere to live, nothing to wear or eat, the condition of the slaves was sogood as the person argues. Many slaves say that the food they ate at theplantations was extremely bad and insufficient. One of the former slavesremembers that they had only two meals a day. The first time they ate was attwelve oclock, which was the middle of their working day, and the second time late at night when the work for the day was done (Lester 64-65). Certainly,the slaves were hungry all the time. Considering how much they had to work,there is no wonder why many of them had faints caused by their hunger. Accordingto a slave the meal its elf usually consisted of cornmeal and salt herrings,to which was added in summer a little buttermilk and the few vegetableswhich each might raise for himself and his family on the little piece ofground(Lester 64). A former slave remembers that the very typical thingfor a plantation was that children younger than eight years old did not receiveany food at all. They could eat only what their parents left over from theirmeals (Feldstein 44). Certainly, many female slaves did not eat already veryscanty food to feed their children. The same person remembers that returninghome late at night women mixed cornmeal with a little water, and backed it onthe fire (Feldstein 43). That was the only time when children could eat duringthe day. With so scarce food as the slaves had, it was almost impossible tosurvive. Charles Ball, a former slave, wrote that there were a lot ofraids on the smokehouse (Feldstein 43). That was the only way slavescould get some extra food to feed themselves and their ch ildren. However,Charles Ball added that if a slave were caught stealing, his punishmentwould be severe(Feldstein 43). A former slave remembers that he used tosteal some food from his master to survive. He says that if a turkey was stolenby the slaves, they tried to implicate an imaginary fox. When they stolepotatoes, they tried to implicate the hogs (Feldstein 45). As we can see theconditions of the slaves were inhuman. They had to have a lot of endurance tosurvive in their situation. The slave owners viewing of how they fed theirslaves differs form all the descriptions made above by the slaves themselves. Hiv Aids Essay ConclusionThe writing by Colonel Bingham, whom we have already seen, reveals a differentperception of the relations between slaves and their masters. He denies a badtreatment of the slaves by their masters at all. He says that in thehistory of the whole world there never were as kindly relations existing betweentwo races on the same soil as between the slave owner and the slave in the Southbefore the Civil War(Bingham 248). As a proof of his words he says that healways loved black people. He gives an example of how much he loved a blackwoman who helped his parents to raise him. He says that he loved her nextto parents(Bingham 248). But how about other black people whom heexploited and punished pretty regularly? Did he love them, also? Definitely itis very week argument, but it reveals slave owners seeing of the relationshipbetween a slave and his master. We can see how distorted it was. We have seenwritings and memories of both former slaves and slave owners. We fou nd out thatthe slaves and slaveholders saw the slavery in absolutely different ways. Ipersonally believe the slaves accounts that described every detail inconstructing the reality of slavery. The slaveholders, however, talked ingeneral without a single example from their experiences as slave owners. Also,very often, it is hard to believe what they say in their essays. But why thesepeople could be so evil? I think the best answer for the question can be foundin Inside View Of Slavery by C. G. Parsons who was a visitor from the North atthe time of slavery. He wrote that the system of slavery influences theslaveholder, and its tendency to harden the heart, to dry up all thefountains of human sympathy, to make one callous to the wrongs and the woes ofthese around him, is stamped upon the very surface of society throughout theSouth(Parsons 203). Probably that is the answer to the question why the slaveowners point of view is so different from the slaves. Probably, it is truethat the syst em of slavery affected them in such a way that they were not ableto comprehend the reality of their evil. After writing this paper I realizedthat I did not really know that much about the history of the living conditionsof slaves. I certainly knew many historical facts about slavery, but I did notknow much about the conditions of the slaves, their food, dwellings, etc. Theexperience of writing this paper was quite useful for me in understanding thesalves life and in trying to understand different points of views on slavery. It was very interesting to think why salves and slave owners writings areso different. As a whole, thinking about the topic itself gave me an opportunityto study the very interesting period in our history. I am glad that I wrote thispaper and I am satisfied with my paper as a result of my research. Works CitedAlbers, Harry S., ed. Testimony Of The Canadian Fugitives. http://history.cc.ukans.edu/carrie/docs/usdocs.txt/canadian_slaves.html (24 Nov. 1996). Bingham, Colonel R. An Ex-slaveholders ViewOf The Negro Question In The South. Asheville: European Edition Of HarpersMonthly Magazine, 1900. 243-256. Blanchard Rev. J. and N. L. Rice. A Debate OnSlavery: Held In The City Of Cincinnati, Of October, 1845. Detroit: NegroHistory Press, 1846. 34-60. Feldstein, Stanley. Once A Slave. New York: WilliamMorrow and Company, Inc., 1971. 39-87. Lester, Julius. To Be A Slave. New York:Scholastic Inc., 1968. 28-76. Moulton, Horace. American Slavery As It Is:Testimony Of A Thousand Witnesses. New Yo rk: Arno Press and The New York Times,1968. 17-45. Parsons, C. G. Inside View Of Slavery: Or A Tour Among ThePlanters. Boston: John P. Jewett And Company, 1855. 203-231. Williams, James. Letters On Slavery From The Old World. New York: Negro Universities Press, 1969. 30-43. BibliographyAlbers, Harry S., ed. Testimony Of The Canadian Fugitives. http://history.cc.ukans.edu/carrie/docs/usdocs.txt/canadian_slaves.html (24 Nov. 1996). Bingham, Colonel R. An Ex-slaveholders ViewOf The Negro Question In The South. Asheville: European Edition Of HarpersMonthly Magazine, 1900. 243-256. Blanchard Rev. J. and N. L. Rice. A Debate OnSlavery: Held In The City Of Cincinnati, Of October, 1845. Detroit: NegroHistory Press, 1846. 34-60. Feldstein, Stanley. Once A Slave. New York: WilliamMorrow and Company, Inc., 1971. 39-87. Lester, Julius. To Be A Slave. New York:Scholastic Inc., 1968. 28-76. Moulton, Horace. American Slavery As It Is:Testimony Of A Thousand Witnesses. New York: Arno Press and The New York Times,1968. 17-45. Parsons, C. G. Inside View Of Slavery: Or A Tour Among ThePlanters. Boston: John P. Jewett And Company, 1855. 203-231. Williams, James. Letters On Slavery From The Old World. New York: Negro Universities Press, 1969. 30-43

What Georgetown University Wants in the Essay Sample

What Georgetown University Wants in the Essay SampleThis article will answer the question: What Georgetown University wants in the essay sample. The essay is an important component of the writing assignment that will be used by your instructor to assess how well you understand the topic at hand. Therefore, you should give the most thoughtful and most insightful answers possible.First of all, you should go over the guidelines for your course. Many students get caught up in the method of the class and forget the actual topic of the essay. However, it is still a good idea to read through the guidelines before starting your assignment. In particular, you want to find out what themes are covered in your course, what kind of examples you can use to illustrate those themes, and what questions the essay asks.Of course, your course has probably told you that you need to use examples of lab science. Therefore, you need to find out what specific types of examples your instructor has suggested, whether they are a 'dog' or a 'smoker.' This will help you choose which examples you will use in your essay.You also need to make sure that you use examples that reflect the type of clinical research that you will be doing in the course. For example, if you are doing scientific research on new treatments for Alzheimer's, then you will not be as likely to use examples of lab experiments involving spiders, dogs, or people as opposed to, say, bald mice.Next, you need to consider what questions your essay asks. Again, the course will have told you that you need to ask questions that engage the reader and that demonstrate your understanding of the topic. For example, if you are conducting a survey, you will need to show that you know how to conduct surveys. Similarly, if you are reading between the lines of a news article, you will need to show that you understand the motivations and biases of the writer.Finally, you should focus on what these examples represent. In other words, look for examples that are representative of the topics you will be covering in the common medical application. If you are trying to convey the impact of heart disease on an online forum, then you will need to think about the problems and frustrations of the members of the forum. If you are discussing the medical applications of computer games, then you will need to think about the differences between games that are educational and those that are entertainment.The above guideline should help you determine what Georgetown University wants in the essay sample. When you use examples that the instructor suggests, you will give your professor and yourself a clear indication of how well you understand the topic and how much you appreciate the opportunity to write about it.

Marketing Communication at Benetton and Yeo Valley Companies

Introduction Contemporary business settings are characterised by dynamic competition trends that have compelled companies to implement robust communication strategies.Advertising We will write a custom case study sample on Marketing Communication at Benetton and Yeo Valley Companies specifically for you for only $16.05 $11/page Learn More Businesses such as the Benetton Group and Yeo Valley are examples of organisations that have been forced to implement various marketing objectives using different theoretical frameworks that define their advertising strategies. The circumstances under which the marketing strategies have been executed have resulted in either advantages or disadvantages to the companies. Some of the marketing strategies that have been applied in marketing include campaigns and shock value advertising techniques. However, the way in which the advertising techniques are applied to the targeted audience and environment can be unfavourable. T his essay provides an analysis of the marketing communication strategies that have been implemented in the Benetton and Yeo Valley Companies by examining their impacts on the society and environment. Advertising Objectives of the Benetton and Yeo Valley Companies Communication strategies play a critical role in any business that is deemed to accomplish its operational goals. A critical analysis of the Benetton and Yeo Valley Companies provide a clear understanding of the advertising objectives that are geared towards the promotion of their esteemed products. The Yeo Valley Company has executed its advertisement strategies based on six core objectives that include basic goal achievement, information, persuasion, message, communication, and recapitulating consumers (De Pelsmacker, Geuens, Van den Bergh 2010). However, the management of the company realised that the consumers were unaware of the organic products among other brands. In addition, they constantly swayed by negative perce ptions that the organic products were expensive (Belch Belch 2011).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This situation compelled the company to inform consumers about the dairy product with a view of improving its sales volume (Stevens, Kearney, Maclaran 2013). Through its management, the company also realised that the constant information that was passed to consumers ensured transparent operations. Persuasion has been used as advertisement tool in an attempt to fit in the highly competitive UK market. In this strategy, it is assumed that the information created in the minds of consumers remain permanent for repeat businesses. As a result, the messages should be unique, impressing, and pleasant (Belch Belch 2011). The advertising objective of Benetton Company is different from the normal purposes of advertisement. The company tends to embrace provocation and controversia l advertising techniques. Their principal advertising goals are based on creating the awareness of social issues globally using the â€Å"shock value† advertising approach (SandÄ ±kcÄ ± 2011; Hall 2010). The theoretical frameworks that explain strategies of Benetton and Yeo Valley companies Theories of Social Learning and Selective Perception The social learning theory has been broadly used in the Benetton Group. The creative designer, Mr. Toscani, identified that many customers had a high affinity for information that was acquired through processes such as surveillance, ridicules, and demonstration. This situation led to the acquisition of varying purchasing behaviours amongst the consumers. This theory explains that most consumers learnt through observing the conducts of others (Belch Belch 2011). A marketing strategy that was used by the creative manager the Benetton Group targeted adolescents from diverse cultural backgrounds and geographical locations (Borgerson 2009) . The plan was to outfit the individuals in dissimilar shades that were developed by the organisation.Advertising We will write a custom case study sample on Marketing Communication at Benetton and Yeo Valley Companies specifically for you for only $16.05 $11/page Learn More This set of circumstances revealed a culture of unity that was being upheld by the management. The consumers readily commended the operations of the company by sending them praise messages. The strategies were meant for changing the viewpoints of the consumers on the products of the company’s brand. This state of play improved the recognition of the brand across transcultural and geographical boundaries that led to opening of more branches in France, Germany, England, Japan, and other places (Servaes Tamayo 2013). The modern society composed of consumers who are faced with environmental, medical, social, racial, and economic issues among others. Such matters can insight a se nse of powerlessness (Virvilaite Matuleviciene 2013). This situation raises a need for creating awareness of the predicaments and various ways of alleviating them to the society. For example, a picture portrays the reality of an issue. Some advertisements that were used by the company featured partisan issues while others emphasised on maladies such as AIDs. At one instance, the creative manager conducted an advertisement using the photograph of a victim that was taken at the point of death. The opinions of the consumers on the products were different as some asserted that the adverts boosted the sales while others had developed negative attitudes towards the advertisements concerning racism, homosexuality, and slavery. An example is an advert used by the company where a white child was being breastfed by a black woman. To some customers, this situation reminded them of the slavery time while others perceived it as unity among different coloured people (Brennan Binney 2010).Advert ising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Benetton Group has also adopted the theory of selective perception. The approach to advertising holds that individuals have a tendency of choosing, analysing, and categorising various situations based on the external business settings with a view of developing apt solutions to perceived problems (Rideout 2011). The model also reveals that consumers only consider some characteristics of the market environment. Through this theory, the management noted that consumers unintentionally chose information based on their perceptions that were derived from past occurrences. Most of its consumers gave different opinions concerning the techniques of advertisement that were used in the company. The perceptions of consumers concerning such advertisements guide their reactions towards the brand (Ailawadi et al. 2009; Belch Belch 2011). Theories of Reasoned Action and Planned Behaviour The tenets of the reasoned action and planned behaviour models entail dogmas that guide the determination of consumer conducts that have direct or indirect influence on the advertisement practices of the company (Belch Belch 2011). They are also based on the assumption that the considerations and perceptions of culture by different individuals can lead to the endorsement or condemnation of particular advertisement strategies. Finally yet importantly, it is also assumed that the dogmas that are held by particular individuals determine the choices of accepting or rejecting the behaviours of others (Drumwright Murphy 2009). On the other hand, the Yeo Valley Company determined that some consumers were guided by defined philosophies, insolences, and perceptions of specific products. This situation led to the association of organic products with extravagance. This situation led to a partial purchase of products from the company (Belch Belch 2011). After the implementation of the theories of planned behaviour and reasoned action, the sales of the organic products eventually started increase g radually. This state of affairs resulted from the changed perceptions, thinking, and behaviour of the consumers towards the dairy products owing to the advertisements that were enticing and entertaining (Belch Belch 2011). The reasoned action theory postulates that a person’s intention to perform a duty is influenced by its attitude towards such actions and the norms that are held by such an individual. The Yeo Valley Company successfully implemented this theory in carrying out their promotional campaigns. A research that was done by the company indicated that most consumers were unaware of most organic products such as yoghurt brands. Others also felt that such products were expensive; hence, spending a lot in them was unnecessary. The attitudes of both consumers and staff were seen as the main factors that contributed to the low brand awareness. The management changed their plans towards ensuring brand awareness. This practice was done by embracing the theory of reasoned a ction to modify the consumers’ attitudes towards costs and organic dairy products. The advantages of the organic products included their state of being environmental friendly, relatively cheap, and convenient. Such properties improved the sales significantly (Dzewaltowski 2010). Theory of planned behaviour has also been embraced by the Yeo Valley Company to not only increase the knowledge and brand awareness but also to change the attitude and perceived norms towards the organic products. The implementation of this theory led to the prediction of a number of consumer behaviours and attitudes towards the dairy product. A perceived change in their attitudes was deemed crucial in promoting the sales volume of the brand. The Advantages and Disadvantages of the advertising campaign that Benetton used for many years, and the type of companies that use shock value advertising effectively The advertisement campaigns used by the Benetton Company received both positive and negative imp acts on almost equal magnitudes. The major idea that was implemented in the advertisement process was unique since it embraced lifestyle instead of the usual brand recognition techniques. One of the advantageous aspects of the various advertisements used was that the company promoted peace and racial harmony. This situation was evident where teenagers and children from diverse cultural backgrounds around the world were dressed in colourful Benetton attires (Sokolowski 2010). In addition, a launch was conducted with two slogans namely â€Å"All the colours of the World† and â€Å"United Colours of Benetton† with a view of promoting both the colourful clothing designs of the company and world’s cultural diversity. Another advantage was the positive promotion of relevant aspects of life. This practice was done intentionally to switch the focus of viewers and consumers to embrace relevant matters that pertained to the public (Frunza 2015). Most posters and other tec hniques of advertisement showed various aspects of life that were unadulterated and uncensored. This set of circumstances ensured a positive change of attitude towards people’s social responsibilities in life. Such advertisements addressed social problems such as war deaths, AIDS as a crisis, environmental issues, political violence, and war exiles among others. Strong brand awareness and image reputation were also brought to the Benetton Company due to the use of shock advertising campaigns (Virvilaite Matuleviciene 2013). Most consumers were attentive to the various news and controversies that existed. As a result, many viewers and consumers worldwide regarded the company as socially responsive. This situation made the company improve its publicity. The Benetton Company standing also elevated owing to a particular advertisement that featured in a renowned colour magazine concerning the youths. The advertisement was written in diverse dialects in an attempt to address racia l segregation by embracing a common understanding among varied groups of people. Besides the above benefits that were associated with the company’s advertisement techniques, various disadvantages were also identified. At the outset, advertisements that addressed people’s ideas offended many consumers. For example, many people criticised some advertisements that had the Blacks and Whites in the same photos. Some of the viewers perceived the situation as a reminder of slavery and exploitation by the UK and the USA. The Black women breastfed White babies during the slavery periods; hence, the situation portrayed slavery aspects. The company’s management successfully addressed the critics by maintaining that the photographs symbolised togetherness, goodwill, and oneness. Another disadvantage was portrayed by the Benetton Company’s advertisements concerning religious and sexual conflicts where an advert portrait displayed a priest kissing a nun. In addition, t wo children demonstrated an immoral conflict where a White child represented an angel while the Black child represented a devil. The Black child had his hair done in such a way to show the horns of a devil. This state of art indicated stereotyping of god and evil in the society. The Types of Companies that should use â€Å"Shock Value† Advertisement Every business has an objective to achieve its advertisement objectives in an attempt to ensure improved sales and sustained productivity. This situation can be achieved through excellent marketing techniques (Wang, Yu, Wei 2012). One aspect that ensures the promotion of various businesses is shock advertising that entails the use of graphic imageries and blunt slogans to advertising public policies, goods, and services among other functions. However, sometimes the advertisement can be provocative, crass, and politically contradicting. According to Morgan (2013), most of the public issues that are related to health such as the pr omotion of STD prevention, discouragement of drug abuse, and creating the awareness of gender or racial discrimination among others are advertised using shock advertisements. Companies that perform low in their various business activities should implement the shock value advertisement (Kautonen, Van Gelderen, Tornikoski 2013). The poor performance of such entities can be due to lack of brand awareness or inadequate information on brands. Such companies can be in a position to revive their performance in the markets using advertisement and promotions that catch immediate attentions. They use shock-advertising techniques to create an emotional connection with customers to ensure awareness of brands and for the publicity of such enterprises. Urwin and Venter (2014) posit that organisations that embrace the awareness of social issues as their main objectives should be allowed to use the shock-value advertisement techniques solely. For instance, companies that promote good behaviours fo r the prevention of sexually transmitted diseases and prohibition of drug and alcohol abuse should conduct the practice. Charities and non-profit organisations are some of the well-known entities that embrace ‘shockvertising’ as a form of Public Service Announcement (PSA). Analysis of the Yeo Valley Advertisement Campaign in the year 2010 and the Churned â€Å"Forever† Campaign in 2011 The modern marketing concepts heavily rely on communication that is directed towards customer satisfaction, which is perceived based on their behaviours, beliefs, tastes, and preferences as well as their cultural backgrounds among others (Mathews-Wadhwa 2012). Marketing communication ensures an effective application of various factors that include persuasion, goal orientation, excellent contact points, and information conveyance (Hackley 2010). The communication process entails various steps that ensure successful transmission of information. The process entails encoding of the inf ormation by the sender who uses a selected channel to pass it to the receiver. The receiver decodes the message and provides feedback. Prior to the advertisement campaign carried out by the Yeo Valley (sender), the company first identified a problem (consumer perceptions of expensive, organic products) that needed a solution. A plan that entailed the use of internet and television to advertise the product was initiated (Carayannis, Samara, Bakouros 2015). This plan was designed to reverse the consumers’ ideas to prefer the dairy products. The company preferred the use of market communication by putting into consideration an open, soft, fun, and sociable language to address consumers. The brand (Yeo Valley) was designed to ensure that consumers approached the brands of dairy products that were offered to them. To harmonise the use of the brand and customer expectations, the company also focused on changing the face of the organic food categories. This product was made availab le to every consumer in the UK region (Minowa, Maclaran, Stevens 2014). The Yeo Valley Company developed its own YouTube, Facebook, and Twitter links that featured interviews, recipes, various advertisements, and footages besides online games such as the ‘Farmony’ that were used to educate the children and other consumers on various products offered by the company (Mangold Faulds 2009). The Churned â€Å"Forever† campaign featured an inspired faming ‘boy band’ track that was titled ‘Forever’ (medium). The campaign was designed by the Yeo Valley Company (sender) to advertise the organic dairy brand. This advertisement was done on television through the ITV Show of the X Factor (channel). The campaign was filmed in various regions such as Blagdon and Somerset where the original farms were located. The management also went ahead to use the ITV talent shows and Facebook blogs among others to improve the competition. The ‘Boy bandâ₠¬â„¢ music promoted the virtue and importance of organic farming. It elaborated ‘Live in Harmony’ campaign that was designed by the Yeo Valley Company to promote sustainable organic production across the UK. The company pass the information on organic farming techniques and the West Country roots to the consumers using the strategies (Harben Kim 2010). To implement the strategy effectively, the company created a television commercial ‘Rap’ that was geared towards changing the main customer expectations of various organic brands that it offered. This situation was made possible using music to ensure that the idea was shared among many consumers in a fun way. The advertisement on TV was viewed through various channels on the X Factor entertainment platform, online competition, and company website (Fishbein Ajzen 2011). Effects of Marketing Communication Strategy to Benetton and Yeo Valley Companies on the Society Marketing communication strategy has ensured the change of consumer’s perceptions of the advertisement techniques and information about products or services. The Yeo Valley Company has currently transformed the perceptions of the UK consumers by adopting advertisement campaigns. Before the advertisements, the perceptions of most consumers of dairy products in the country were that organic products were expensive. This situation resulted in minimal consumptions of such products (Pomering Johnson 2009). The general production of organic products by the people of the UK was also marginal due to the perception that the practice was involving. However, after the advertisement campaigns, the people’s perceptions were changed. Today, the consumers both within the UK and within other countries benefit from the use of the organic dairy brands. ‘Shockvertising’ as used by the Benetton Company has caused stronger feelings and reactions to the consumers (Parry et al. 2013). The society’s perceptions of the adverts cut across the advantages and disadvantages. Some of the consumers felt favoured by the brands while others felt marginalised. While others commented positively on the bold stance, the company had taken to speak about social issues that were ignored (Mikhailitchenko et al. 2009). Conclusion Various objectives of market communication have been critically examined in the essay by providing an insight into the advertisement practices of the Benetton and Yeo Valley Companies. From the discussions, it is realised that the companies have different reasons for conducting advertisement. For example, the Yeo Valley Company mainly advertised to create awareness of the organic products and farming to customers while the Benetton Group only focused on the creation of awareness of social issues that were different from the products they offered. Market communication should be addressed thoroughly since it can result in either benefit or loss to an entity. References Ailawadi, K, Beau champ, J, Donthu, N, Gauri, D Shankar, V 2009, ‘Communication and promotion decisions in retailing: a review and directions for future research’, Journal of Retailing, vol. 85 no. 1, pp. 42-55. Ashley, C Leonard, H 2009, ‘Betrayed by the buzz? Covert content and consumer-brand relationships’, Journal of Public Policy Marketing, vol. 28 no. 2, pp. 212-220. Belch, G Belch, M 2011, Advertising, and Promotion: An Integrated Marketing Communications Perspective, McGraw Hill, New York, NY. 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Frunza, M 2015, ‘Advertising, Gender Stereotypes and Religion.A Perspective from the Philosophy of Communication’, Journal for the Study of Religions and Ideologies, vol. 14 no. 40, pp. 72-91. Hackley, C 2010, Advertising and Promotion: An Integrated Marketing Communications Approach, Sage, London. Hall, S 2010, ‘Encoding, Decoding’, Social Theory: Power and identity in the global era, vol. 2 no. 1, p p. 569-599. Harben, B Kim, S 2010, ‘Political opinion leadership and advertisement attitude: The moderating roles of cognitive and affective responses to political messages’, The Social Science Journal, vol. 47 no. 1, pp. 90-105. Kautonen, T, Van Gelderen, M Tornikoski, E 2013, ‘Predicting entrepreneurial behaviour: a test of the theory of planned behaviour’, Applied Economics, vol. 45 no. 6, pp. 697-707. Mangold, W Faulds, D 2009, ‘Social media: The new hybrid element of the promotion mix’, Business Horisons, vol. 52 no. 1, pp. 357-365. Mathews-Wadhwa, A 2012, The Best Online Videos Engage, Enlighten Viewers: 6 Tips. Web. Mikhailitchenko, A, Javalgi, R, Mikhailitchenko, G Laroche, M 2009, ‘Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall’, Journal of Business Research, vol. 62 no. 10, pp. 931-938. Minowa, Y, Maclaran, P Stevens, L 2014, ‘Visual Representations of Violent Wome n’, Visual Communication Quarterly, vol. 21 no. 4, pp. 210-222. Morgan, S 2013, ‘Patterns of innovation in the dairy processing sector in South West Wales’, Regional Science Policy Practice, vol. 5 no. 4, pp. 417-434. Parry, S, Jones, R, Stern, P Robinson, M 2013 ‘Shockvertising: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising’, Journal of Consumer Behaviour, vol. 12 no. 2, pp. 112-121. Pomering, A Johnson, L 2009, ‘Constructing a corporate social responsibility reputation using corporate image advertising’, Australasian Marketing Journal, vol. 17 no. 2, pp. 106-114. Rideout, L 2011, ‘Representations of the Third World in NGO advertising: Practicalities, colonial discourse and western understandings of development’, Journal of African Media Studies, vol. 3 no. 1, pp. 25-41. SandÄ ±kcÄ ±, Ãâ€" 2011, ‘Shock tactics in advertising and implications for citizen-con sumer’, International Journal of Humanities and Social Science, vol. 1 no. 18, pp. 42-50. Servaes, H Tamayo, A 2013, ‘The impact of corporate social responsibility on firm value: The role of customer awareness’, Management Science, vol. 59 no. 5, pp. 1045-1061. Sokolowski, O 2010, International Strategic Leadership: Case study of Benetton Group. Web. Stevens, L, Kearney, M Maclaran, P 2013, ‘Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing’, Journal of Marketing Management, vol. 29 no. 1, 158-160. Urwin, B Venter, M 2014, Shock Advertising: Not So Shocking Anymore. An Investigation among Generation Y’, Mediterranean Journal of Social Sciences, vol. 5 no. 21, pp. 203. Virvilaite, R Matuleviciene, M 2013, ‘The Impact Of Shocking Advertising To Consumer Buying Behaviour’, Economics and Management, vol. 18 no. 1, pp. 134-141. Wang, X, Yu, C Wei, Y 2012, ‘Social media peer commun ication and impacts on purchase intentions: A consumer socialization framework’, Journal of Interactive Marketing, vol. 26 no. 4, pp. 198-208. This case study on Marketing Communication at Benetton and Yeo Valley Companies was written and submitted by user Mckenz1e to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How To Use Adverbial Phrases in Spanish

How To Use Adverbial Phrases in Spanish Native Spanish speakers often prefer phrases that act like adverbs over the corresponding adverbs themselves. Using Phrases That Function as Adverbs Heres why:  Adverbs can often be formed in Spanish by adding -mente to many adjectives, just as -ly can be used to form adverbs in English. But the creation of adverbs using -mente has its limits. For one, there are plenty of times where one needs an adverb (a word that modifies a  verb,  adjective, other adverb or an entire sentence) when theres no adjective that will do as a root word. Also, sometimes for no apparent reason, some adjectives in Spanish simply arent combined with -mente. Finally, many Spanish speakers  tend to frown on the use of several -mente adverbs in one sentence, especially in writing. The solution is one that is also used in English: use of an adverbial or prepositional phrase. These phrases are typically formed by using a preposition and a noun, sometimes including an article. For example, we might say anduvo a la izquierda for he walked leftward or he walked to the left. In that case, a la izquierda and to the left are adverbial phrases. The difference is that in Spanish, there is no one-word adverb that can be used. Adverbial phrases seem to be more common in Spanish than in English. In many cases, the same thought can be expressed using either an adverb or an adverbial phrase. Spanish tends to prefer the phrase, while English tends to prefer the simple adverb, even though both are grammatically correct. For example, it is possible to say either ciegamente or a ciegas for blindly or in a blind manner. But Spanish more often uses the phrase, English the one word. Even so, in most cases there is no practical difference in meaning between a -mente adverb and a corresponding adverbial phrase, so they are freely interchangeable. In many contexts theres no distinguishable difference, for example, between perfectamente (perfectly) and sin errores (without mistakes). What can be particularly confusing for Spanish students who have English as a first language is that the two languages frequently have similar phrases that use different prepositions. For example, the phrase for on horseback is a caballo, not the en caballo you might expect if translating the English on literally. Similarly, the phrase for kneeling or on the knees is de rodillas, not the en rodillas that might seem logical. Common Adverbial Phrases Spanish has countless adverbial phrases. Here are some of the most common, as well as some that are included simply because theyre interesting or could be confusing for the beginner, or because they provide examples of alternative ways to translate English adverbs: a bordo - on boarda caballo - on horsebacka carrera abierta - at full speeda chorros - abundantlya conciencia - conscientiouslya continuacià ³n - right afterwarda destiempo - inopportunely, at a bad timea empujones - pushingly, intermittentlya escondidas - covertly, secretlya gatas - on hands and kneesa la derecha - rightwarda la fuerza - necessarilya la izquierda - leftwarda la larga - in the long runa las claras - clearlyal fin - finallyal alimà ³n  -   jointly, togethera lo loco  -   like a crazy persona mano - by hand, manuallya mquina - by machinea matacaballo - at breakneck speeda menudo - frequentlyante todo - primarilya pie - on foota quemarropa  -   at point-blank rangea regaà ±adientes - unwillinglya sabiendas - knowinglya saltos - jumpinga solas - alonea tiempo - on time, in timea todas horas - continuallya veces - sometimesbajo control - under controlbajo cuerda - underhandedlycon ansiedad -   anxiouslycon audacia - daringl ycon bien - safelycon cuentagotas - stingilycon esperanza - hopefullycon frecuencia - frequentlycon prisa - hurriedlycon valor - courageouslyde buena gana - willinglyde continuo - continuouslyde costumbre - customarilyde frente - head-onde golpe - suddenlyde improviso - unexpectedlyde inmediato  -   immediatelyde locura - foolishlyde mala gana - unwillinglyde memoria - by memorydentro de poco - shortlyde nuevo - again, anewde ordinario - ordinarilyde pronto - suddenlyde puntillas - on tiptoede repente - suddenlyde rodillas - kneelingde seguro - certainlyde veras - trulyde verdad - truthfullyde vez en cuando - occasionallyen balde - pointlesslyen broma - jokinglyen cambio - on the other handen confianza - confidentiallyen la actualidad - presently, nowen particular - particularlyen secreto - secretlyen seguida - immediatelyen serio - seriouslyen vano  -   vainlyen voz alta - loudly (said of speaking)en voz baja - softly (said of speaking)p or ahora  -   for nowpor cierto - certainlypor consiguiente - consequentlypor fin - finallypor la puerta grande  -   in grand stylepor lo contrario - on the contrarypor lo general - generallypor lo regular  -   regularlypor lo visto - apparentlypor suerte - luckilypor supuesto - of coursepor todas partes - everywheresin empacho - uninhibitedlysin reserva - unreservedlysin ton ni son  - without rhyme or reason